taking the guess work out of nutrition

Danny Allen-Hughes

Nutrition

Making food Fun while getting the results you want!

the man behind the plans

Hey, I'm Danny!

I’ve spent years helping real people lose fat without starving themselves, overthinking every meal, or jumping from one trend to the next.
My approach is simple: no nonsense, no confusion — just clear numbers and guidance that actually work in real life.

I’m an MNU-Qualified nutrition coach, a personal trainer, and a dad who knows exactly what it’s like to juggle work, family, training, and still try to feel confident in your own skin.

Over the last decade, I’ve coached hundreds of people — in person and online — using the exact same principles you’ll get inside the Macro Matrix™.

But here’s the truth:

You don’t need perfect discipline.
You don’t need hours of free time.
You don’t need to cut carbs, sugar, or your social life.

You just need the right numbers, a simple plan, and someone who actually understands what works in the real world.

That’s why I built the Macro Matrix™ — to give you the exact starting point I use with clients who consistently lose fat without their life falling apart.

TESTIMONIALS

What others are saying

"Loved everything so far"

"I’ve tried every diet''

"Danny made everything simple. I’m a busy dad, so having a plan I can actually stick to has been a game changer. I’ve lost over a stone without cutting carbs or giving up my weekends."
– David.

"My life changed forever"

"My life genuinely feels different now."

"After years of feeling stuck, Danny helped me build habits that fit around work, kids, and real life. I’ve dropped 10kg, sleep better, and finally feel in control of my body again."


– Nathan.

"Highly recommend this"

"The weekly check-ins kept me accountable and motivated."

"I always fell off after two weeks before. Danny’s support has kept me on track for months. The results speak for themselves — I feel healthier, lighter, and more confident."
– Helen.

We have a plan for every budget

Choose Simple, honest online nutrition coaching

BASIC SUPPORT

£50 / month

1 Monthly Check-In

Best for confident self-starters who just want direction.

Personalised nutrition & training framework
Macro Matrix system
App access & tracking
1 structured check-in per month
Plan adjustments after check-in
Daily educational emails

No contracts - cancel anytime

MOST POPULAR

£100 / month

2 Monthly Check-Ins

Enough support to assess, adjust, and keep progress moving.

Wattsapp support

Everything in the £50 plan
2 structured check-ins per month
Faster adjustments
Clear accountability
Ongoing progress direction

No contracts - cancel anytime

HIGH SUPPORT

£150 / month

3 Monthly Check-Ins

For people who want more frequent feedback and tighter control.

Wattsapp support

Everything in the £100 plan
3 structured check-ins per month
More frequent plan adjustments
Higher accountability

No contracts - cancel anytime

MAX SUPPORT

£200 / month

4 Monthly Check-Ins

Weekly-style support for those who want maximum structure.

Wattsapp support

Email support

Everything in the £150 plan
4 structured check-ins per month
Weekly adjustments
Highest level of accountability

No contracts - cancel anytime

Transform Your Life with Expert Coaching

Get Your Personalised Macro Matrix™ — Free

Your calories, macros, and starter plan delivered instantly inside my fitness & nutrition app. No fads. No guesswork. No nonsense.

30 Seconds: Watch This Before Getting Started

Nutrition That Fits YOUR Lifestyle

✓ What You Get Inside The Macro Matrix™ (Free Today):

Your personalised daily calories & macros
✔ Automatic macro breakdown inside the EverFit app
✔ Instant access to the nutrition community
Starter fat-loss habits so you know exactly what to do next

Enter Your Details Below

Get Your Macros Instantly Via Email

TESTIMONIALS

What my Clients are saying

— Mark Adams

"Danny helped me drop from 131kg to 99.2kg while still eating real food. No restrictions. No fad diets. Just structure and accountability."

- Mark Humpfries

"I finally understand my calories and macros. I’ve dropped over 10 stone without feeling like I’m dieting."

STILL NOT SURE?

Frequently Asked Questions

Quick answers to the most common questions.

1. What do I get from the Macro Matrix™?

You get your personalised calories and macros, automatically calculated and delivered inside the EverFit app — plus access to my private nutrition community and starter habits so you know exactly what to do next.

2. Do I need to track calories every day?

No — the Macro Matrix™ simply gives you your numbers.
You can track daily if you want faster results, but it’s not required to get started.

3. Will this work if I’m busy?

Yes — it's designed for busy people.
Your macros take 10 seconds to view, and the starter habits are simple, realistic, and fit around work, kids, and real life.

4. How quickly do i get access?

Immediately.
As soon as you enter your details, you’ll be sent straight to EverFit where your macros auto-load and your account is activated.

TRY IT RISK FREE

100% Money Back Guarantee

How Coaching Works

If you want more than just numbers — if you want results — here’s what happens when we work together:

✔️ Macros tailored to your body
Fat-loss targets based on your lifestyle, not a generic calculator.

✔️ A daily structure you can actually follow
No starvation, no 6-meal meal plans, no “eat clean or fail.”

✔️ Weekly progress reviews
We adjust quickly so you never stall or lose momentum.

✔️ Daily accountability + support
Message me anytime — you won’t be left trying to figure it out alone.

✔️ Habits that stick long-term
We fix the behaviours that caused the weight gain in the first place.

✔️ Training support (if you need it)
BJJ, weights, running — I’ll make sure your nutrition matches your training.

✔️ A proven system that removes the guesswork
You get clarity, confidence, and consistency — the three things that drive real fat loss.

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Registered Business: Danny Allen-Hughes Nutrition

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